"The race to advance conversational AI in the living room is heating up, with YouTube being the latest to expand its tool to smart TVs, gaming consoles, and streaming devices. This experimental feature, previously limited to mobile devices and the web, now brings conversational AI directly to the largest screen in the home, allowing users to ask questions about content without leaving the video they're watching."
"According to YouTube's support page, eligible users can click the "Ask" button on their TV screen to summon the AI assistant. The feature offers suggested questions based on the video, or users can use their remote's microphone button to ask anything related to the video. For instance, they might ask about recipe ingredients or the background of a song's lyrics, and receive instant answers without pausing or leaving the app."
"Currently, this feature is available to a select group of users over 18 and supports English, Hindi, Spanish, Portuguese, and Korean. YouTube first launched this conversational AI tool in 2024 to help viewers explore content in greater depth. The expansion to TVs comes as more Americans now access YouTube through their television than ever before. A Nielsen report from April 2025 found that YouTube accounted for 12.4% of total television audience time, surpassing major platforms like Disney and Netflix."
YouTube expanded an experimental conversational AI from mobile and web to smart TVs, gaming consoles, and streaming devices, bringing interactive queries to large screens. Eligible users over 18 can press an on-screen "Ask" button or use their remote's microphone to pose questions related to the video. The assistant offers suggested prompts based on the content and answers queries about recipes, song lyrics, and other context without pausing or leaving the app. The feature currently supports English, Hindi, Spanish, Portuguese, and Korean. Competitors such as Amazon (Alexa+), Roku, and Netflix are also advancing TV conversational AI.
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