"Remember that spinning top from Inception? The one that determined whether you were in a dream or reality? Well, a design team called SUPD took that iconic object and asked themselves a pretty interesting question: what if a product could help you enter a state of deep focus the same way that totem granted entry into the dream world? The result is DEEP, an AI-powered desk stand that's making me rethink everything I thought I knew about workspace lighting."
"We're all drowning in distractions. Between notifications pinging, emails flooding in, and the constant pull of social media, achieving genuine focus feels like a superpower these days. And if you've ever tried to create the perfect work environment, you know the drill. You need your desk lamp positioned just right, white noise playing at the perfect volume, maybe some aromatherapy going, and oh yeah, all those tangled cables creating visual chaos that breaks your concentration every time you glance at them."
"It's a desk lamp, sure, but it's also packing a camera, speakers, and AI capabilities that work together to create what the designers call "optimized immersion environments." The best part? Getting started is wonderfully simple. You turn the main power button, which is designed to mimic that spinning top from Inception (a detail that definitely made me smile), and then you just talk to it."
DEEP is an AI-powered desk stand that consolidates multiple focus tools—lighting, camera, speakers, and voice control—into one sleek device. The design draws inspiration from a spinning top motif and aims to simplify setup: power on, speak your task, and DEEP configures an optimized immersion environment for studying, coding, reading, or creative work. The device reduces the need for multiple apps and peripherals, minimizes visual clutter from cables, and automatically adjusts environmental factors to support sustained concentration. The aesthetic evokes near-future sci-fi while prioritizing practical, integrated solutions to modern distraction overload.
Read at Yanko Design - Modern Industrial Design News
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