"The Chinese smartphone giant has somewhat recently turned into an electric car maker, bringing an almost Apple-like quality and level of tech domination to China's already advanced car market. Oversaturation? Xiaomi doesn't know the meaning of the term, especially when you look at how many units the maker has managed to shift in a very crowded market. Now, Xiaomi is turning its attention to Europe."
"They're slinging tech products, like smart watches, phones, laptops, earbuds and more. They won't be selling cars, like the Xiaomi stores we visited in Shanghai earlier this year. Not yet, anywaythe company is clearly targeting European EV sales in the next few years, too. And since Xiaomi is adamant that its Human x Car x Home ecosystem can marry its tech products with personal mobility, the playbook here feels rather obvious."
"We've known since the launch of the YU7 that the brand plans on marketing its cars on the European continent starting in 2027, but this is the first step the brand seems to be taking to make its presence known on the continent. I asked Xiaomi's PR arm, and they said that although there aren't any cars in the showrooms right now, they are likely to show up when the brand launches its model line by 2027."
Xiaomi opened flagship stores in Essen and Madrid and plans to open ten stores across Western Europe by the end of 2025. The stores currently sell consumer electronics such as smart watches, phones, laptops, and earbuds. Xiaomi intends to begin marketing and selling electric cars in Europe starting in 2027, potentially using these stores to showcase models like the SU7 and YU7. The company aims to integrate vehicles into its Human x Car x Home ecosystem to link personal mobility with tech products. Specific European models, availability, and pricing remain unclear. Xiaomi's rapid transition from smartphone maker to electric car manufacturer reflects aggressive market expansion and high production volumes in China.
Read at insideevs.com
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