Why I recommend this $2,000 mirrorless camera to both beginners and professionals
Briefly

The operational aspects of digital cameras have not changed significantly in thirty years, despite improvements in electronics. Smartphones have revolutionized photography by providing an always-available tool for easy documentation. Nevertheless, there remains a market for digital cameras, particularly among younger consumers interested in photography. Sigma Corp. has introduced a new camera model called the BF, featuring a streamlined design with fewer buttons and a touch-sensitive interface, enhancing usability while retaining all essential photographic functions. This approach aims to cater to a new generation of photographers.
The new Sigma BF camera reduces the mass of buttons to a small set of touch-sensitive controls, simplifying the user interface while retaining crucial photography functions.
Digital cameras have not seen significant operational changes in thirty years, but smartphones have transformed picture-taking into an always-available experience.
Young consumers continue to buy digital cameras, indicating a sustained interest in photography as an art form beyond smartphone capabilities.
Sigma's BF camera redesign introduces a radically simplified user interface that enhances the experience for both new and experienced photographers.
Read at ZDNET
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