"Recently, T-Mobile has come underfire for false advertising, with AT&T and Verizon bothcomplaining to the National Advertising Division over perceived issues with several claims made by its rival. The NAD ultimately agreed with T-Mobile's rivals, but it technically doesn't have the power to enforce anything. With that in mind, Verizon is hoping to force a resolution to the issue after filing a lawsuit against T-Mobile."
"According to Verizon, T-Mobile's claim isn't accurate because not only do they make value claims around benefits like satellite support that are hard to substantiate, but the calculations also compare T-Mobile's promotional pricing against Verizon's standard pricing. At the same time, it actively ignores any active Verizon promotions that might offer similar value, or any deeply discounted streaming service perks that Big Red offers as an option."
AT&T and Verizon filed complaints with the National Advertising Division (NAD) about multiple T-Mobile advertising claims. The NAD agreed with most complaints but cannot enforce its recommendations, and T-Mobile implemented only some suggested changes. Verizon's primary remaining issue concerns T-Mobile's claim that it saves consumers more than $1,000 annually, which Verizon contends is inaccurate because T-Mobile compares promotional pricing to Verizon's standard pricing, ignores active Verizon promotions, and cites benefits like satellite support that are difficult to substantiate. Verizon filed a lawsuit in Manhattan after T-Mobile failed to fully comply with the NAD recommendations.
Read at Android Authority
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