The Sony Bravia XR X90L is a top contender for best TV, offering exceptional picture quality with 4K processing, precision brightness, and smooth 120Hz motion, all at an unmatched price.
Its excellent remote features a premium feel, the right size and number of buttons, along with backlighting. Google TV built-in provides a comprehensive viewing experience.
The price cut across various sizes, particularly the massive 98-inch model, makes the X90L an attractive option ahead of Black Friday, with discounts reaching up to 38%.
In terms of competition, the Bravia XR X90L is well-positioned against rivals like TCL QM8 and Hisense U8 Series, but remains a recommended purchase for its superb value.
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