The Nékojita FuFu, designed by Yukai Engineering Inc., is a playful device that cools hot beverages and food, featuring an adorable cat design. It connects with users emotionally, transforming mundane tasks into enjoyable experiences. Initially spotted at CES, it’s aimed at addressing the problem of food temperature for children's safety while eating. With a built-in fan, it cools food or drinks effectively while also appealing to children, ensuring it becomes a fun and desirable accessory at mealtimes.
"Form follows emotion too. It's something Hartmut Esslinger spoke about a lot - that form follows function only addresses the basic need of a product."
"The Nékojita FuFu allows me to outsource that activity to an adorable cat that sits on the rim of my mug."
"The Nékojita FuFu was designed primarily to address food temperature for children... ensuring the surface of the food stays cooler than the food's average temperature."
"The FuFu's adorable design immediately makes it child-friendly, facilitating the product's adoption because the kid will want it beside them every time they eat."
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