"AI's next target? Helping you kick your phone addiction. AI devices are a top priority for Big Tech companies that view it as the future of how humans and AI interact, writes BI's Amanda Hoover. You've likely heard of this hardware before, which acts as a sort of AI sidekick for your life. From the Rabbit R1 and Humane to Friend, the names are different, but the stories are the same: big expectations, difficult execution."
"Apple, for example, has largely sat out the AI wars, saving a ton of money on model development. That only works if the iPhone remains a key distribution channel for the AI it's skipping out on developing. Meta's business is also heavily reliant on smartphone usage. (How often do you check Instagram on your desktop computer? Do you even have a desktop computer?) If user behavior around phones changes in a meaningful way, you can bet Meta wants to be ahead of it."
Big Tech companies are prioritizing AI devices as a new interface for human-AI interaction and as a way to reduce reliance on smartphones. Early hardware like the Rabbit R1, Humane, and Friend show high expectations but difficult execution. A cultural push toward phone-free lifestyles, especially among Gen Z, creates an opening for these devices. Apple has largely avoided investing in AI model development, which depends on the iPhone remaining a key distribution channel. Meta's business is highly tied to smartphone use, so changes in phone behavior would prompt strategic responses. Always-listening wearables collect continuous data and reshape the user-AI relationship, raising privacy concerns.
Read at Business Insider
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