Joe and Anthony Russo's robot film, featuring Millie Bobby Brown and Chris Pratt, has drawn mixed reviews, especially regarding its use of AI for voice modulation. Joe Russo emphasized that AI use, while controversial, is prevalent in Hollywood, which leads to misunderstandings and fear. He asserted that AI's current generative applications are best suited for creative endeavors, despite concerns about its reliability in more critical applications. Other industry voices have normalized AI's role in production, despite widespread trepidation over its implications for creatives and employment.
Joe Russo suggested that using AI in filmmaking is a common practice that is often misunderstood due to fear, indicating that its usage will grow significantly.
AI may not yet be doing critical tasks in areas like self-driving cars or surgeries, according to Russo, due to its tendency to 'hallucinate' when generating outputs.
The use of AI technology sparked considerable debate, particularly in projects like Netflix's documentary on Gabby Petito, highlighting the controversy surrounding AI's role in recreating voices.
Adrien Brody highlighted the sensitivity surrounding AI's mention in film, noting that despite using AI, it did not replace people's jobs in the creation process.
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