"The theory of the iPad has always been simple: size matters. Even in its very first public debut in 2010, the iPad was mostly just an iPhone with a larger screen, and Apple CEO Steve Jobs believed that was enough. Remember the way Jobs sat down on an easy chair to read his iPad, scrolling and panning his way through The New York Times ' website?"
"The Pro ran all the same apps, did all the same things, had pretty much the same things in pretty much the same places. It was just bigger. Its 12.9-inch screen made it the biggest iPad yet, and Apple seemed to think that might change something about how you used it. Nobody was sure what, exactly. Bigger documents, maybe? Apple's Phil Schiller was excited about bigger documents."
"But most people seemed to see a thing about the size of their existing computer, only with a much better screen and vastly fewer features. The iPad's draconian security policies, underpowered browser, and minuscule ideas about multitasking made the device feel like less than the sum of its parts. Users wanted a new laptop, and Apple told them to kick rocks."
Size has been central to the iPad's identity: a larger, touchable canvas intended to change how users interact with devices. The 12.9-inch iPad Pro emphasized that idea with a much bigger screen and pro-level hardware, but it ran the same apps and kept many existing limitations. Security restrictions, an underpowered browser, and constrained multitasking reduced the device's utility for users seeking laptop-class functionality. Many users perceived the Pro as computer-sized yet feature-poor, creating a mismatch between expectations for a new computing category and Apple’s message that laptop needs should be met by Macs.
Read at The Verge
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