"Often, those roundups cover products the writer has never personally touched and feature prices that are not actual discounts. WIRED's list of the absolute best Black Friday deals is different. Here you will only find products that a member of our Reviews team has tested and recommends. Also, we track prices, and any deal featured is actually cheaper compared to what you'd pay in April or October."
"We spend our entire working lives testing products and, in part, tracking how much they cost. That way, we can spot a good deal from one that's just a markdown of an artificially inflated price (a practice far too common, sadly). We also use price-checking tools like Camelcamelcamel, but since we only cover items we've actually tested, it's not that hard for us to keep track of prices and know what's a good deal and what's not."
Black Friday deals are active now, and many popular products are discounted. Online Black Friday sales often span the entire month of November rather than a single day. Some roundups inflate prices or list items without firsthand testing, so price history and testing matter. A Reviews team tests products and monitors historical prices to verify genuine discounts, using tools like Camelcamelcamel. Only products that have been tested are featured, and deals are compared to prices from earlier months to confirm savings. The best time to shop is presented as now, with tracked, verified deals highlighted.
Read at WIRED
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