"Despite this, some may have been tipped off to Samsung's potential shift to ads from the company's growing obsession with putting screens on products that are usually controllable with more repairable, affordable, and simpler solutions, like buttons and dials. But there are still bound to be people upset to see their fridge updated to display commercial messaging where their family eats and cooks."
"Based on Samsung's statement, users can prevent ads from showing on their smart fridges by having the screen show photos or art. However, that limits the ways people can use their expensive fridge. Another option is to disconnect the fridge from the Internet. Again, though, this would eliminate some core capabilities, like its meal planner, recipes, and shopping list features. On the other hand, some Samsung fridge owners may not even notice the update."
Samsung is piloting advertisements on larger refrigerator Cover Screens, indicating that ads will appear for Weather, Color, and Daily Board Themes. Samsung executives previously said there were no plans to include advertisements on smaller AI Home Screens. The pilot distinguishes Cover Screens from AI Home Screens but still raises expectation-management and trust concerns. Advertisements on fridges provoke domestic-space discomfort for some users. Users can limit ads by displaying photos or art or by disconnecting the fridge from the Internet, but disconnection disables meal planner, recipes, and shopping list features. The tradeoff pressures owners to choose between full functionality and an ad-free experience.
Read at Ars Technica
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