"Snapchat's updated app advertising options have driven a 25% lift in app installs, and an 18% rise in unique converters among adoptees."
"Specs are an enormous business opportunity. One pair of Specs can substitute for many screens. Our operating system, personalized with context and memory, compounds in value over time. A marketplace of digital goods, from spatial Lenses to virtual tools, has near-zero marginal cost and global reach. Specs are how we move beyond the limits of smartphones, beyond red-ocean competition, and into a once-in-a-generation transformation towards human-centered computing."
Snapchat's updated app advertising options produced a 25% lift in app installs and an 18% rise in unique converters among adoptees. The company positions Specs as an enormous business opportunity, proposing that one pair of Specs can substitute for many screens. The Specs operating system will be personalized with context and memory, allowing value to compound over time. A marketplace of digital goods, including spatial Lenses and virtual tools, will have near-zero marginal cost and global reach. Specs are presented as the path beyond smartphone limitations, beyond red-ocean competition, and toward a once-in-a-generation transformation to human-centered computing.
Read at Social Media Today
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