"Artificial intelligence is a concept that we are talking about in everything that we do. At Samsung, AI currently exists in all of our categories, across almost all of our products. While AI has come into the consumer lexicon recently, we've been innovating in AI for over a decade. We're trying now to help consumers understand that AI is a tool, and that the reason we're putting it on all of our products is because it's going to help make your life better."
"This year, we started a campaign called " Smart Things meets AI Home," and what we're communicating is that our connectivity app, Smart Things, helps you create the concept of your own personalized, individualized AI home. The campaign included multiple lines of business and products, rather than talking about one product like your smartphone or your TV. The storyline was about how all of this works together to create benefits that are above and beyond the features of any individual product."
Samsung embeds artificial intelligence across nearly all product categories, reflecting over a decade of AI innovation. AI is framed as a practical tool aimed at making everyday life better. The SmartThings meets AI Home campaign positions the SmartThings connectivity app as a means to build a personalized, individualized AI home that links multiple product lines. The campaign emphasizes integrated experiences that deliver benefits beyond any single product’s features. The Solve for Tomorrow competition encourages student innovation using AI and STEM to create community-impacting inventions. One highlighted favorite AI device operates without a screen.
Read at Business Insider
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