"As per the outlet, the price of the ROG Xbox Ally X has gone up from JPY 139,800 ($910) to JPY 169,800 ($1,106) - that's a hike of JPY 30,000, or nearly $200. Asus has not officially announced the price hike, but according to the outlet, the new price is now reflected on the company's official online store in Japan as well as on e-commerce websites of other electronics retailers in the country."
"No reason for the price hike has been provided, but the report cites the shortage of memory and storage supply as a possible cause. The ongoing RAM and SSD shortages and price hikes have hit the gaming hardware market hard. Prices of consumer grade memory and storage, GPUs, and even some gaming consoles have gone up in recent months amidst short supply."
"Video game consoles have also borne the brunt of the prevailing market conditions. Sony and Microsoft raised the prices of the PS5 and the Xbox Series S/X in 2025 even before the memory shortage began. Prices of new generation of Windows-based handhelds from Asus, MSI, and Lenovo also saw a steep increase last year, breaching the $1,000 price point. Bloomberg reported this week that Nintendo was considering hiking the price of the Nintendo Switch 2 in 2026 due to the chip crisis."
Asus increased the ROG Xbox Ally X price in Japan from JPY 139,800 to JPY 169,800 while the 16GB ROG Xbox Ally remains at JPY 89,800. The new price appears on Asus's official Japanese online store and on other electronics retailers' e-commerce sites despite no official Asus announcement. Global RAM and SSD shortages driven by strong AI demand have doubled or tripled memory and storage prices, pushing up consumer PC hardware, GPUs, and gaming consoles. Sony and Microsoft raised PS5 and Xbox Series prices in 2025. Windows-based handhelds breached $1,000 last year, and Nintendo considered a Switch 2 price hike for 2026.
Read at Gadgets 360
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