Qualcomm Technologies has strengthened its partnership with Renault Group to integrate Snapdragon technology into new vehicles produced by Ampere. Launched in November 2023, Ampere focuses on developing intelligent electric vehicles and software, aiming to revolutionize customer relationships in the auto industry. By creating a software-defined vehicle platform, Ampere intends to provide over-the-air updates, enhancing vehicle features and user experience. Ampere's efforts are driven by the need for a constant connection between vehicles and customers, breaking traditional ownership dynamics in the automotive market.
We design the vehicle, we build the vehicle, you go to the dealership, you buy the vehicle, and then,'bye, bye', right? You may see the dealer when there's a problem, then you're done.
Ampere aims to shatter the traditional car industry dynamic by maintaining a continuous relationship with customers, paving the way for a software-defined vehicle platform.
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