Peloton ushers in a new era with revamped hardware and AI

"Peloton has been angling for a redemption arc ever since its status as a pandemic darling started faltering when the world reopened for business. It tried to steady the ship with a series of layoffs, a pivot to subscriptions, and a leadership shuffle. Now, Peloton's hoping to kick off a new era with the Cross Training Series, a total refresh of its product lineup consisting of a new Bike, Bike Plus, Tread, Tread Plus, and Row Plus."

""The impetus behind the Cross Training series is, 'Let's just give people one place to do all the strength and cardio workouts in one spot,' says Nick Caldwell, Peloton's chief product officer. "We now make that convenient, all in one." The Cross Training Series takes the swivel display from the original Bike Plus, enables it to spin 360 degrees, and spreads it across the entire product lineup. Meaning, a Peloton machine is no longer for cardio alone. In a smaller space, the display can swing out so you can do strength training or other types of exercises alongside running, cycling, or rowing."

Peloton pivoted after pandemic-era popularity waned, performing layoffs, shifting toward subscriptions, and changing leadership to stabilize the business. The company launched the Cross Training Series, introducing new Bike, Bike Plus, Tread, Tread Plus, and Row Plus models. The lineup integrates a 360-degree swivel display across devices to enable strength and cardio workouts in one machine and conserve space by swinging the screen for off-bike exercises. The design aims to combine Peloton Guide-style functionality with onboard AI to broaden workout types. The product strategy targets convenience by creating a single home fitness hub for multiple training modalities.

Read at The Verge