Pebble watches are making a comeback with their original name restored, thanks to Core Devices CEO Eric Migicovsky recovering the trademark. The Pebble brand was once a strong competitor in the smartwatch market but struggled against bigger brands like Fitbit and Apple. After Pebble's acquisition by Fitbit in 2016, which was later acquired by Google, Pebble’s software has been opened up. The nostalgia and branding importance behind the Pebble name contribute significantly to the excitement surrounding their return.
Great news - we've been able to recover the trademark for Pebble! Honestly, I wasn't expecting this to work out so easily, Core Devices CEO Eric Migicovsky writes in an update blog.
As a refresher, Pebble was one of the OG smartwatches. Despite a loyal customer base, however, it wasn't able to compete with bigger names like Fitbit, the Apple Watch, or Samsung.
The return to the original Pebble naming is both significant and sentimental. For starters, names have power. Not only was everyone going to colloquially call these devices "new Pebbles", making that official helps bolster the comeback narrative.
In 2016, Pebble was acquired by Fitbit for $23 million, marking the end of the first Pebble era. Along the way, Fitbit was acquired by Google.
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