""We want to give people even more reasons to wear an Oura ring, and we're doing that with the Oura Ring 4 Ceramic collection," Oura VP of Consumer Software Product, Jason Russell, told TechCrunch in an interview. "They are made from this ceramic zirconia material that's very unique. It's traditionally more what you'd see in watchmaking or jewelry. And you can see the colors are youthful, they're expressive, but also neutral enough for everyday wear.""
""And you know, this is really a product that's not just a tech product," Russell continued. "It's something that you wear on your body visibly. And we think a lot about how do we give people new ways to express themselves? Find a ring that really suits their vibe and how they want to communicate that vibe to the world, and Oura Ring 4 Cer"
Oura introduced the Oura Ring 4 Ceramic collection made from zirconia ceramic for durability and lightweight comfort. The ceramic color comes from natural minerals embedded in the material, which prevents fading unlike painted or coated finishes. The collection includes a Polishing Pad to wipe off scuffs and recommends wearing the ring on the non‑dominant hand to reduce impact. The rings are offered in Tide, Cloud, Petal, and Midnight, in sizes 4–15, priced at $499 with membership options of $5.99/month or $69.99/year. Oura also released its first charging case, a Health Panels feature to schedule bloodwork in the app, and multi‑ring support.
Read at TechCrunch
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