Oura is winning young women and losing gym rats, and it's fine with that | TechCrunch
Briefly

Oura is winning young women and losing gym rats, and it's fine with that | TechCrunch
"Dorothy Kilroy has seen her company's smart ring on some very famous fingers. Mark Zuckerberg wears one. So does Jack Dorsey. Prince Harry, too. But when Oura's chief commercial officer sat down at Toronto's Elevate conference with this editor last week, she surprised me, saying the company's fastest-growing user segment isn't tech billionaires or wellness-obsessed execs. It's women in their early twenties."
"It highlighted what an interesting moment this is for Oura. The 13-year-old Finnish health tech company essentially invented the smart ring category and turned it into a billion-dollar business. But now competitors are circling, including Samsung with its Galaxy Ring, Ultrahuman with its no-subscription pitch, and Whoop with its athletic performance mystique. Each one promises to take a bite out of Oura's lead."
Oura invented the smart ring category and built a billion-dollar business centered on sleep and health tracking. The company holds about 80% of the smart ring market but faces new rivals including Samsung’s Galaxy Ring, Ultrahuman’s no-subscription pitch, and Whoop’s athletic-focused offering. The fastest-growing user segment is women in their early twenties, while organic growth remains driven by word-of-mouth and enthusiastic users sharing sleep scores. High-performing professionals use the device to optimize sleep, exercise, and metabolic health. The core challenge is maintaining market leadership as the wearables market fragments across demographics and use cases.
Read at TechCrunch
Unable to calculate read time
[
|
]