Brynn Putnam previously founded Mirror, a connected fitness device that brought boutique workouts into homes and sold to Lululemon for $500 million after pandemic-driven demand. The new venture operates in stealth and targets a cultural shift toward disconnecting from screens and reconnecting in person. The product focus is consumer gaming hardware designed to bring people face-to-face rather than isolate them behind individual devices. The strategy emphasizes mature, affordable components and AI-enabled interactions, prioritizing shared experiences and strengthened relationships over individual performance and technological novelty.
Putnam's path from that breakthrough Disrupt moment to today is a story of very smart timing. Mirror, the connected fitness device that brought boutique workout classes into homes, launched just as the pandemic created unprecedented demand for home fitness solutions. The timing proved so prescient that Lululemon acquired the company for $500 million just two years after its Disrupt debut. Now Putnam is betting on another cultural shift - the growing desire to disconnect from screens and reconnect with family and friends in person.
Her new company, still operating in stealth mode, is developing consumer gaming hardware designed to bring people face-to-face rather than isolate them behind individual devices. "We're about to enter a golden age of hardware," Putnam recently told TechCrunch at one of its investor-focused StrictlyVC evenings, pointing to the convergence of mature display technologies, affordable components, and AI capabilities that make new types of interactive devices possible.
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