"Meta's share of the global smart glasses market rose to 73% in H1 2025, making it the dominant player in the emerging space."
"Shipments of Ray-Ban Meta AI Glasses grew over 200% YoY, reflecting strong market demand and increased manufacturing capacity at Luxottica."
"Luxottica's retail networks, including online and offline Ray-Ban stores, Sunglass Hut, and LensCrafters, account for a significant portion of the product's sales."
In H1 2025, Meta achieved a 73% share of the global smart glasses market, establishing itself as the leading player. Shipments of Ray-Ban Meta AI Glasses surged over 200% year-on-year, driven by strong consumer demand and enhanced manufacturing capabilities at Luxottica, which partners with Meta. Luxottica's retail channels, including Ray-Ban stores and other outlets like Sunglass Hut and LensCrafters, significantly contribute to product sales.
Read at Social Media Today
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