"With an 18+ age rating, the Lego collection is aimed at adults, with Pokémon references that go back to the franchise's first generation. Jay Ong, the author of Jay's Brick Blog, a Lego news hub recognized by the company's ambassador network, told Business Insider that this collection hits the sweet spot for adults who have a "voracious appetite for toys and experiences that feed into their childhood nostalgia.""
"Lego released its first-ever Pokémon-themed sets last week, and within hours of preorders beginning, the scalpers had moved in. The centerpiece of the collection is a $649.99 Venusaur, Charizard, and Blastoise set. The initial presale allocation for this set sold out in the UK and US within a day and was reselling on eBay hours later for more than twice its retail price. It was restocked by Lego but is now sold out again."
Lego released its first official Pokémon-themed sets, centered on a 6,838-piece Venusaur, Charizard, and Blastoise set priced at $649.99. The initial presale allocation sold out within a day in the UK and US, triggering rapid resale listings on eBay at prices more than double retail; the most expensive recorded resale reached $1,289.99. The collection carries an 18+ rating and includes references to the franchise's first generation, targeting adult collectors and nostalgia buyers. A free gift-with-purchase Kanto Region Badge Collection also became a reseller target, with scalped listings asking north of $200. Restocks quickly sold out again.
Read at Business Insider
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