"For the past few years, I've dropped between $600 and $1,000 (depending on trade-in value and availability) every time Google has released a new phone. If you add in the latest , you can add roughly $400 to that total. It adds up. Also: I replaced my Samsung Galaxy S25 Ultra with the Pixel 10 Pro XL for a week - and can't go back This year, with the price of everything increasing, spending upwards of $1,000 on a new phone/watch is hard to justify."
"My Pixel 9 Pro is the best phone I've ever used. No, it's not perfect, but no phone is. But it's as close to perfection as Google has ever produced. Is it worth spending close to a grand for what seems to be a minor upgrade? Sure, Google is embedding even more AI into the phone, but that doesn't excite me."
The Pixel 10 represents only modest hardware improvements over the Pixel 9 Pro while carrying a higher price that often approaches or exceeds $1,000 when paired with accessories. Rising living costs and inflation make such discretionary spending difficult to justify for many buyers. The existing Pixel 9 Pro already delivers a near-ideal experience, reducing the incentive to upgrade for marginal gains. Google is increasing AI integration, but added AI features do not substitute for more substantial performance and design upgrades. Trade-in discounts lessen cost but do not erase the overall financial and feature-based reluctance to upgrade.
Read at ZDNET
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