"Longtime CES observers know that Sony's press conference is the traditional capper to the press day that precedes the show floor's official opening the following day. And while that appears to be the same for 2026, there's a twist: Instead of an overview of Sony's electronics, video game and Hollywood studio plans for the new year, the presser will apparently have a more narrow focus: electric vehicles."
"What's now the Afeela 1 has been shown in various incarnations since CES 2020, where it was originally announced as Vision-S. But so many more important details were confirmed in the past couple of years, including the price, which starts at a staggering $89,900. However, the earlier impressions were less than impressive, and as of CES 2025, that thought remains the same."
"Engadget's automotive expert Tim Stevens said earlier this year that the EV "feels like a PlayStation 4 in the PS5 era," and that "the car lost what little interesting styling it had while sticking true to some specifications that sounded good five years ago." Ouch. But the Afeela 1 won't be the only vehicle on display. Its CES booth will showcase "several Afeela 1 pre-production vehicles in multiple color variations, alongside a new Afeela concept model," Sony Honda Mobility said in a press release."
Sony's CES 2026 press conference will focus specifically on electric vehicles presented by Sony Honda Mobility. The event will showcase the Afeela 1 alongside an all-new Afeela concept model. The Afeela 1 has appeared at CES since 2020 and carries a starting price of $89,900. Early impressions have been mixed, and critics have described the vehicle as outdated in design and specifications. Several Afeela 1 pre-production vehicles will be displayed in multiple color variations. The press conference will be streamed live from Las Vegas on Monday, January 5 at 8PM ET via the Afeela YouTube channel. Anticipation centers on updates and improvements for the upcoming model year.
Read at Engadget
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