"The Lego Group is hosting its first-ever press conference at CES 2026 but what the company is going to announce remains a mystery. While the huge toy brick creators haven't given any hints as to what they'll be showcasing, the possibilities run the gamut from new video games to Formula 1 race cars. Here's how you can watch Lego's presentation at CES, and what we might expect to see."
"The Lego CES press conference is scheduled for Monday, January 5 at 1PM ET. While Lego and the Consumer Technology Association haven't yet provided the details, we expect that the press conference will be available as a livestream. Once the details are confirmed, we'll update this post to confirm them. But if a livestream isn't immediately available, the Engadget team will be liveblogging the Lego presser and posting timely details."
Lego will host its first-ever press conference at CES on Monday, January 5, 2026, at 1PM ET. Details from Lego and the Consumer Technology Association have not been released, but a livestream is expected and Engadget plans live coverage if needed. Possible reveals include new video games like Lego Batman: Legacy of the Dark Knight, brand showcases such as the Lego Group F1 Academy racing car, and updates on sustainability efforts targeting 2032 goals, including more sustainable bricks and a 37% carbon emissions reduction. CES context suggests technology-focused announcements rather than standard toy set reveals.
Read at www.engadget.com
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