"Apple delivered its best results ever in a July quarter, while Samsung achieved its strongest July-quarter growth on record. Demand for Apple's new iPhone 17 lineup was robust, with pre-orders surpassing those of the previous generation. At the same time, Samsung's Galaxy Z Fold 7 and Galaxy Z Flip 7 outperformed all earlier foldable models, creating renewed momentum for the foldables segment."
"For those interested, the figures are 61.4 million devices shipped by Samsung, an increase of 6.3 percent over the same period last year, while Apple hit 58.6 million units, an increase of 2.9 percent. Yet the most impressive growth was from Chinese brand Transsion, which managed a 13.6 percent increase in units shipped since last year. This brought it up to 29.2 million, still some way behind third-place Xiaomi on 43.5 million, never mind Apple and Samsung."
Premium smartphones, including foldables and AI-enabled models, are driving market expansion as consumers favor top-tier new devices and high-quality refurbished units. IDC data shows global shipments rose 2.6% in Q3 2025 to 322.7 million units, led by Samsung (61.4 million, +6.3%) and Apple (58.6 million, +2.9%). Transsion posted the fastest growth (+13.6% to 29.2 million), while Xiaomi reached 43.5 million. Strong iPhone 17 pre-orders and improved Galaxy Z Fold 7 and Z Flip 7 performance boosted premium upgrades. Pre-owned markets in emerging regions are shifting toward newer, top-grade refurbished phones, with used-device demand rising in Africa.
Read at Theregister
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