Google Team Pixel Reviewers Flag 'Brand Love' Requirement | Entrepreneur
Briefly

Google was caught enforcing a "Brand Love" requirement on Team Pixel content creators, expecting them to favor Google devices over competitors, impacting review authenticity.
Google acknowledged an error in requiring Team Pixel creators to showcase Pixel as preferred over competitors, noting the aim is to facilitate honest reviews, not mandate favoritism.
The leaked terms indicating preferences for Google Pixel over competitors heighten concerns amid FTC scrutiny on authenticity and regulations against manipulated reviews.
In 2021, Google’s guidelines emphasized truthful reviews with no expectations, contrasting sharply with the explicit favoritism required in this year's program.
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