""IT's Your Vibe" is the motto of the 2026 Winter Olympics in Italy. And Google wants to be your vibe too. As anticipation builds for the event in Milan and Cortina d'Ampezzo (Feb. 6-22), Google is positioning its products as a central hub for how fans follow, understand, and experience the Games. From enhanced Search features and AI-powered explanations to navigation support in Italy and expanded creator-driven coverage on YouTube, the company says in a blog post it is rolling out a broad suite of tools aimed at both remote viewers and attendees on the ground."
"Google Search is playing a central role in how fans track the Winter Olympics, acting as a live information dashboard rather than just a starting point for links. According to Google, people around the world are already turning to Search to answer practical questions about the Games, with "Olympic hockey schedule" and "Olympic figure skating schedule" emerging as the top-trending event-related queries globally. In the U.S., interest has shifted notably toward ice hockey. Search interest in "hockey players" has reached a 10-year high, overtaking figure skating as the most-searched Olympic sport. This data signals how audience preferences can vary by region and how real-time search behavior offers insight into changing fan priorities."
Google positions its products as a central hub for fans following the 2026 Winter Olympics in Milan and Cortina d'Ampezzo, combining enhanced Search features, AI-powered explanations, navigation support in Italy, and expanded creator-driven coverage on YouTube. Search operates as a live information dashboard that surfaces schedules, results, medal counts, and localized where-to-watch details while integrating video highlights, trending events, news, and social posts. Search trends show rising global interest in Olympic hockey, with U.S. searches for "hockey players" reaching a 10-year high. The approach blends real-time data, short-form video, creator perspectives, and AI into a unified fan experience.
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