Glastonbury Festival is set to welcome over 200,000 attendees this year, featuring prominent artists like The 1975 and Rod Stewart. Vodafone has enhanced its festival app, adding a step counter that allows users to track and compare steps with friends. The initiative supports Vodafone's everyone.connected campaign, which focuses on bridging the digital divide. This aligns with Glastonbury’s ethos of social impact, ensuring attendees are rewarded for their physical activity while contributing to community support. With additional features like live location sharing, the app aims to enhance the overall festival experience for fans.
We're delighted to be able to use these features to reward both fans and communities across the UK, by tying the new step count feature to our everyone.connected campaign.
Social impact is a key part of Glastonbury's ethos as a Festival, and we're proud to be able to play our part in that.
We know the app plays a big role in the Festival experience so, this year, we have gone even further to ensure that fans can connect with their friends or family.
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