"The results show that while two-thirds of Europeans are now aware of refurbished offers, only 30 per cent have ever purchased a device. Yet that figure is expected to rise sharply: four in ten respondents said their next smartphone would be refurbished. Once consumers make the switch, loyalty appears strong, with 81 per cent of previous buyers saying they plan to buy refurbished again."
"Young consumers are the most enthusiastic. Some 37 per cent of Generation Z have already bought a refurbished smartphone, compared with just 18 per cent of Baby Boomers. The study also revealed notable differences across countries. In France, 38 per cent of respondents reported having purchased refurbished devices, compared with just 25 per cent in Germany. Willingness to buy in future also varied by more than ten percentage points between countries."
More than 5,200 people across Germany, France, Spain, Sweden and the UK were surveyed. Two-thirds of Europeans are aware of refurbished offers, while only 30 per cent have ever purchased a device. Four in ten respondents said their next smartphone would be refurbished, and 81 per cent of previous buyers plan to buy refurbished again. Generation Z shows the highest adoption and repair rates, with 37 per cent having bought refurbished devices and one in three having repaired their current phone. Country differences are notable, and 51 per cent keep old phones unused while only 8 per cent recycle or trade them in.
Read at Business Matters
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