After years of making YouTube's free tier seem worse by comparison, Google's finally trying to give people more incentive to join YouTube Premium. The company announced new exclusive perks for Premium members like picture-in-picture mode for Shorts, an AI-powered 'Jump Ahead' button, and early access to new features.
Google also hinted at introducing new membership tiers for YouTube Premium and exploring ways for users to share benefits with friends, contrasting with recent crackdowns on VPN users for cheaper subscriptions. This move indicates a shift towards a more appealing Premium service.
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