From Measuring to Making Better: Airthings Enters a New Era

"For over a decade, Airthings has been synonymous with making the invisible visible. From radon detectors to precise indoor air quality monitors, the Norwegian company has built its reputation on empowering people to understand the air they breathe. Now, with the launch of Renew, the brand's first-ever smart air purifier, Airthings steps into a new chapter. Renew arrives at a moment when awareness of indoor air quality is higher than ever."

"Unlike the sometimes bulky, often cylindrical, and unpleasantly clinical purifiers that dominate the market, Renew's design bears a closer resemblance to minimalist electronics. Its matte gray body and audio-grade woven textile front give it a tactile softness, more furniture than appliance. Flexibility informs its design: it can stand tall, lie flat, or mount neatly to a wall, with a cleverly hidden cord and a strap handle for easy mobility. The effect is an object that recedes rather than shouts, catering to those who appreciate unencumbered interiors."

"This Scandinavian restraint is more than surface-level. The guiding principle was to design a product that looks unassuming but performs powerfully. It's a deliberate departure from the gadget-heavy approach of some competitors. "We sought to design an air purifier that would look premium and sleek, yet unassuming, without sacrificing the core purpose of the product: making your air healthier," says Laoise Ballance, Product Manager at Airthings."

Airthings Renew pairs Scandinavian minimalist design with robust air-cleaning technology, offering a 4-stage HEPA-13 system that captures 99.97% of particulates and a high-performance carbon filter for gases and odors. The purifier supports multiple orientations—standing, lying flat, or wall-mounted—and includes a concealed cord and strap handle for unobtrusive mobility. The matte gray finish and audio-grade woven textile front prioritize a furniture-like presence that blends into interiors. Renew integrates precise monitoring and data-driven control to deliver quiet, powerful purification suited to multifunctional homes where occupants demand efficacy and understated aesthetics.

Read at Design Milk