"Tesla sold 20,237 Cybertrucks in the US last year, according to data from Cox Automotive released on Tuesday, as demand for Elon Musk's "apocalypse-proof" pickup fizzled. That's nearly half the number Tesla sold in 2024, and sales dropped 68% year-on-year in the final quarter of 2025. The figures are a far cry from the target of 250,000 sales a year Musk set before the Cybertruck rolled off the production line in 2023."
"The divisive electric truck amassed over 1 million reservations, but early models launched with a price tag of over $79,000, significantly higher than the nearly $40,000 sticker price Musk had floated in 2019. Since then, demand has been underwhelming - and collapsing sales have not been the only speed bump. The Cybertruck has faced a series of quality issues, with 10 recalls since 2023."
"While some of those issues have been fixed with a simple software update, others have proved more problematic. Tesla has issued recalls for accelerator pedals that could get trapped at full throttle, an optional off-road light bar that may detach and fly off the truck, and the Cybertruck's comically large windshield wiper failing."
"Meanwhile, the Cybertruck's highly distinctive design, which caused Tesla significant production issues, has had the unintended effect of turning the angular EV into a target. Multiple Cybertruck owners told Business Insider last March that they had been hit by vandalism and verbal harassment amid the backlash over Tesla CEO Musk's federal cost-cutting at the Department of Government Efficiency."
Tesla sold 20,237 Cybertrucks in the US in 2025, a steep decline from 2024 and a 68% drop in the final quarter. The sales figure is far below Musk's prelaunch target of 250,000 units per year. Over one million reservations converted poorly after early models launched above $79,000, well above the roughly $40,000 price Musk floated in 2019. The vehicle has experienced ten recalls since 2023, including safety-related issues. Distinctive design and production challenges have led to vandalism and harassment of owners. Tesla has implemented strategies to try to reverse the sales slump.
Read at Business Insider
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