"Micron is retiring the Crucial brand, marking the end of its line of budget-friendly solid-state drives (SSDs) and RAM kits, as reported earlier by VideoCardz. In an announcement on Wednesday, Micron says winding down its consumer-focused business will "improve supply and support for our larger, strategic customers in faster-growing segments" - a.k.a. AI companies. The brand's shutdown is a huge blow for PC builders and hobbyists, who are already dealing with skyrocketing RAM prices linked to a surge in demand from AI companies."
"Now, there's going to be one less brand selling consumer-focused memory for PCs, potentially intensifying the global memory shortage. Soaring demand for RAM is already impacting pricing at CyberPowerPC, Framework, and Raspberry Pi, while HP has even hinted at raising the prices of its devices or equipping them with less memory. Micron will keep shipping Crucial products until the end of"
Micron is winding down the Crucial consumer brand and ending its budget SSD and RAM product lines to prioritize larger strategic customers in faster-growing segments, namely AI companies. The shift aims to improve supply and support for those AI-focused customers by reallocating capacity away from the consumer market. The move reduces the number of consumer-focused memory brands and risks intensifying an already strained global memory market. Surging AI demand, including large DRAM agreements like OpenAI's arrangement with SK Hynix and Samsung, is driving RAM price spikes and affecting PC makers and single-board computer vendors.
Read at The Verge
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