In Q1 2023, Apple surpassed all competitors to become the leading smartphone manufacturer with a 19% market share, attributed to the strong launch of the iPhone 16e. While sales in traditional markets like the US and Europe were stagnant or declining, Apple thrived in Japan, India, and emerging regions. Samsung held 18% market share, facing a decline, but saw a boost from the Galaxy S25 Ultra. Other brands like Xiaomi and vivo also grew, contributing to an overall 3% market growth. However, analysts predict a decline for the full year due to economic pressures.
For the first time ever, Apple was the world's No.1 smartphone maker in Q1 2023, with a 19% market share driven by iPhone 16e sales.
Apple's market dominance was supported by significant growth in markets like Japan and India, while other regions experienced declines.
Samsung maintained its position but saw a 5% drop in shipments year-over-year, despite a strong March driven by the Galaxy S25 launch.
The smartphone market overall experienced a 3% growth in Q1 2023, but CR predicts slight decline for the year amid challenges like US tariffs.
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