"Inspired by '70s assembly lines and workshops, the duo-floor space offers personalized service to the brand's range of smartphones and audio products, and comes with studio space for social media content creators. It also features a community hangout zone with vending machines, claw games and conveyor belt displays, and a coffee shop in collaboration with Practically SoBar. The brand said the store will also host meetups and collaborations with local creators in the future, and offer Nothing brand merch."
"In an interview, Nothing's new chief brand officer, Charlie Smith, previously chief marketing and communications officer at Loewe, said he is bringing a luxury‑fashion mindset into consumer tech, and he sees Nothing as an industry disruptor, redefining how technology participates in culture, especially for the next generation. During his seven-year tenure at Loewe, Smith oversaw its collaborations with Studio Ghibli, On Running and Japanese ceramic duo Suna Fujita, developed its TikTok strategy, and orchestrated partnerships with high-profile celebrities."
Nothing opened a 5,032-square-foot, two-floor flagship in Bengaluru inspired by 1970s assembly lines and workshops. The space offers personalized service for smartphones and audio products and includes studio space for social media creators. Amenities include a community hangout with vending machines, claw games, conveyor belt displays, and a coffee shop in collaboration with Practically SoBar. The store will host meetups, collaborations with local creators, and sell Nothing merchandise. Bengaluru is the brand's second physical location after Soho, London, with planned openings in New York and Japan. Charlie Smith brings a luxury‑fashion mindset, framing Nothing as a cultural, next-generation tech disruptor.
Read at WWD
Unable to calculate read time
Collection
[
|
...
]