Boult Adopts New GoBoult Branding, New Logo in India
Briefly

Goboult, formerly Boult, has undergone rebranding in India, introducing a new logo featuring a screwhead and an arrow. The brand aims for significant growth by targeting a revenue of Rs. 1,000 crore in FY 2026 and Rs. 2,000 crore by 2030. Plans for international expansion include launching in markets such as the USA, Europe, and Asia by 2030. The company will also expand retail stores from 3,000 to 30,000 within the next 18 months, focusing on offline sales and investing Rs. 25 crore in R&D to boost product experiences with AI.
The company aims to reach Rs. 1,000 crore in revenue in FY 2026, with a long-term target of Rs. 2,000 crore by 2030, and plans to expand globally.
Goboult plans to expand its retail stores from 3,000 to over 30,000 in the next 18 months, emphasizing the importance of offline sales in revenue.
The new logo features a screwhead and an arrow, representing the rebranded identity as Goboult, aspiring to be a global Indian tech brand targeted at Gen-Z.
Goboult will invest Rs. 25 crore in R&D, focusing on software integration and intuitive user experiences enhanced by AI features, alongside collaborations in pop culture.
Read at Gadgets 360
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