"What struck me most during my visit was their philosophy toward product development. Midea doesn't just design products, they design daily experiences."
"Walking through their facilities, I couldn't help but wonder: Why aren't more people talking about this brand that is quietly leading in so many ways?"
Midea, a Fortune Global 500 company founded in 1968, is transforming home appliances with its innovative approach, often overshadowed by brands like LG and Samsung. During a visit to their Smart Home Showroom in Shenzhen, the company's focus on thoughtful product development that enhances daily life was evident. Despite its significant global presence and ranking of #245 on the 2022 Fortune Global 500 list, Midea's name remains relatively unknown outside select markets, indicating a strategic choice for substance over publicity. Their impact on smart home technology is noteworthy, warranting greater recognition.
Read at Yanko Design - Modern Industrial Design News
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