At Milan Design Week, ASUS presented a groundbreaking exhibition titled "Design You Can Feel," which emphasized sensory participation through interactive installations and laptops inspired by nature. The centerpiece, "Willful Wonder," by Studio INI featured responsive, wing-like panels that moved with guests, combining material design with AI-generated visuals. ASUS showcased the Zenbook Ceraluminum Signature Edition series, which celebrated geological storytelling through unique finishes. Each laptop design embodied nature's elements, breaking past norms in craftsmanship and aesthetics, reinforcing the themes of materiality, craftsmanship, and artificial intelligence deeply integrated into the experience.
As visitors moved, the sculpture responded-flexing, folding, revealing, and resetting with each gesture, showcasing a new era of interactive design at the exhibition.
The Zenbook Ceraluminum Signature Edition series debuted as a tactile tribute to nature's most evocative terrains, moving past traditional design to tell geological stories.
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