Apple Inc., seeking to reverse a decline in Mac and iPad sales, is preparing several new models and upgrades for early next year, according to people familiar with the situation.
The iPad slump has been compounded by a lack of new models. In fact, 2023 will be the first calendar year in the product's history when no new versions were released. There have been Mac releases in the past year, but that market faces a broader pullback for computers following a boom in pandemic spending. Mac sales tumbled 34% last quarter to $7.61 billion, while iPad revenue dropped 10% to $6.44 billion. They also make up a smaller portion of Apple's total sales these days, with services once a negligible contributor now accounting for a much larger piece.
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