Amazon is planning to introduce advertisements within Alexa Plus, its premium version of the AI assistant. CEO Andy Jassy mentioned this could lead to significant financial opportunities by integrating ads into user conversations. Until now, Alexa has largely avoided overt advertising, but this change might feature ads for products users may be interested in. As Alexa seeks to enhance its competitiveness against ChatGPT and Google's Gemini, ads may help offset AI development costs. Alexa Plus, announced in February, is available for early access with no confirmed details on advertising plans yet.
Amazon is considering adding ads to Alexa Plus, its premium AI-driven assistant, creating potential financial opportunities by delivering ads during conversations.
Alexa Plus could showcase ads for products users may be interested in purchasing, marking a shift from Alexa's previous avoidance of overt advertising.
Adding ads could help Amazon recoup costs associated with enhancing Alexa's AI capabilities, which have struggled to generate substantial revenue.
The service, which costs $19.99 per month or is free for Prime members, has no set advertising plans yet, but could improve monetization efforts.
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