"Here's the thing about living in a city. You're always caught between two opposing needs. You want to tune out the world on your commute, but also crave those spontaneous outdoor moments with friends. You need to look professional on video calls, but sometimes you just want to capture a memory for yourself. Your laptop runs hot, and honestly, so do you after a long day. It's exhausting, this constant push and pull."
"Designer Junwoo Lim has been paying attention to these contradictions. His "Our Seoul" project isn't about creating more gadgets we don't need. It's about recognizing that our daily desires are complicated, and maybe our objects should be too. The series includes three products, each designed around a specific urban tension: Our Picnic, Our Flash, and Our Chilling. Together, they explore how reality and personal longing can coexist in the same space, the same device, the same moment."
"Let's start with Our Picnic, because it perfectly captures something we all experience. Most mornings, you're plugging in earbuds to create a bubble of privacy during your commute, shutting out surrounding sounds to protect your sanity. But then the weekend arrives, and suddenly you want the opposite. You want to be outside, sharing music, letting sound fill the space around you."
The Our Seoul project addresses everyday urban tensions through three convertible products—Our Picnic, Our Flash, and Our Chilling—designed to reconcile opposing needs. Our Picnic shifts from personal earbuds to a communal speaker via a 180° rotation and 45° prop, with a 600 mAh main battery and 50 mAh earbuds for flexible use. The approach emphasizes simple mechanical transformations that let private and shared experiences coexist. The designs respond to emotional and functional contradictions of city life, prioritizing adaptable, user-centered solutions that merge intimacy, sociability, and practicality in single objects.
Read at Yanko Design - Modern Industrial Design News
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