2025 Winners and Losers: Xiaomi
Briefly

2025 Winners and Losers: Xiaomi
"The Ultra series always brings out the best of Xiaomi's imaging division and that was on full display with the Xiaomi 15 Ultra. You're getting the rare combination of a 1-inch type main camera and a 200MP telephoto periscope (100mm equivalent) with 4.3x optical zoom while still retaining a second 70mm telephoto module. The 50MP ultrawide lens is also on deck, which combined makes the 15 Ultra arguably the most versatile camera phone of the year."
"But you don't need to spend Ultra money to get a great smartphone in 2025 and the Poco F7 is a prime example. From its bright and punchy 12-bit AMOLED display to the powerful Snapdragon 8s Gen 4 chipset and impressive battery endurance, the F7 proved to be an easy recommendation in the €330/£300/INR 30,000 range. The F7 blends a premium aluminum and glass build with excellent performance, IP68 ingress protection and is still an easy-to-recommend device."
Xiaomi delivered a strong 2025 across multiple categories, growing beyond smartphones into electric vehicles with notable traction from the SU7. The Xiaomi 15 Ultra emphasized imaging prowess, combining a 1-inch main sensor, a 200MP telephoto periscope with 4.3x optical zoom, a secondary 70mm telephoto, and a 50MP ultrawide, plus improved battery life, refined design, and an optional photography kit. The Poco F7 offered premium features at value pricing with a 12-bit AMOLED display, Snapdragon 8s Gen 4 chipset, solid battery endurance, aluminum and glass construction, and IP68 protection, though camera upgrades and a modern USB connector were missed.
Read at GSMArena.com
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