Viral "Trashed Panda" Raccoon Raises Over $170K for Virginia Animal Shelter - Washingtonian
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Viral "Trashed Panda" Raccoon Raises Over $170K for Virginia Animal Shelter - Washingtonian
"As far as hangovers go, it's about the best you could hope for: The Hanover County Animal Protection & Shelter in Virginia has raised $170,560 in just 72 hours by selling over 15,000 pieces of "Trashed Panda" merchandise -hoodies, mugs, stickers, and T-shirts, all featuring a raccoon sprawled on its stomach, paws splayed in every direction, next to a toppled bottle of booze."
"The merchandise pays homage to the sloshed raccoon that made headlines last week after going on a boozy romp at an ABC liquor store in Ashland, Virginia, ransacking shelves before blacking out face-down in the store's restroom. ABC employees called in Hanover County Animal Protection, and the raccoon was given a chance to sober up before animal control sent it back into the wild, but not before snapping a photograph of the critter."
"Within 39 minutes, it went viral on . Calls flooded in from reporters across the country-and as far away as France, London, Canada, and the Netherlands-and the online platform Bonfire reached out to help turn the image into merchandise. The post has since racked up 12,000 likes on Facebook, and the raccoon even caught the attention of SNL star Sarah Sherman, who dressed as the critter for a chaotic "Weekend Update" segment."
""We never thought this would happen," said Chief of Animal Protection Jeffrey S. Parker. "Not saying we get racoons out of ABC stores on a regular basis, but we deal with raccoons every day, so it was a typical day for us in a way. But we're definitely excited and over the moon to have the funds raised, and we'll definitely put them to good use.""
Hanover County Animal Protection & Shelter in Virginia raised $170,560 in 72 hours by selling more than 15,000 'Trashed Panda' hoodies, mugs, stickers, and T-shirts. The merchandise features a raccoon sprawled on its stomach beside a toppled bottle of booze. The raccoon ransacked an ABC liquor store in Ashland, Virginia, then blacked out face-down in the store restroom; employees called animal protection, the raccoon sobered up, and animal control released it back into the wild after a photograph was taken. The image went viral within 39 minutes, drew international media attention, and Bonfire helped turn the photo into merchandise. The post gained 12,000 Facebook likes and inspired an SNL 'Weekend Update' bit. The shelter is considering water-quality upgrades and a new bathtub to improve animal care.
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