"Swifties are relentless with researching their easter eggs, and as KGO reports, they determined it was a Monterey Bay Aquarium otter program t-shirt. This shirt has not been sold since 1993! It's ancient! Screenshot: Monterey Bay Aquarium But the Swifties would manifest, and the aquarium quickly realized that there was a dollar to be made here. So you can now buy your own version of the Taylor Swift Monterey Bay Aquarium t-shirt."
"And they have raised millions. The above post is now out of date, the Aquarium has now raised $23 million from sales between the sale's kickoff on Tuesday to Thursday afternoon. The shirts are generally $35, but fans are encouraged to donate an additional $65.13, which is some kind of Taylor Swift numerology thing, with proceeds going to the aquarium's otter program."
Taylor Swift wore a vintage Monterey Bay Aquarium otter program t-shirt in a recent theatrical release. Fans identified the shirt and prompted demand for a reissued design. The aquarium reissued 16 versions of the retro shirt and added mugs, magnets, and tote bags bearing the 1993-era otter logo. Sales raised more than $2 million within 48 hours and then grew to $23 million by Thursday afternoon. Shirts are priced around $35, with fans urged to donate an extra $65.13, a number tied to Taylor Swift numerology. Proceeds support the aquarium's otter program.
Read at sfist.com
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