"Private donors want to see themselves as partners in impact. Take the language you've used in federal reports-outcomes, compliance, benchmarks-and translate it into a compelling story about people and community transformation. Ask: What problem are we solving? How does our mission uniquely address it? What happens if we don't? That's the narrative that resonates with individuals, foundations, and even corporations, because they want to see how they can contribute. Remember that fundraising is an optimistic profession that serves society well, especially in times of distress."
"Private donors want to see themselves as partners in impact. First, I want to affirm what you're feeling. Relying heavily on federal funds can feel like both a blessing and a limitation-providing stability for a time, but leaving you vulnerable when policies, priorities, or budgets shift. The fact that you're thinking about a pivot shows real foresight and leadership. When moving toward private, mission-aligned donors, here are a few strategies to ground your next steps."
Relying primarily on federal funding provides temporary stability but creates vulnerability when policies, priorities, or budgets change. Translate compliance-focused federal reporting—outcomes, benchmarks, and requirements—into a people-centered case for support that describes the problem, unique approach, and consequences of inaction. Position private donors as partners in community transformation and emphasize optimistic impact. Begin donor cultivation within existing networks and then broaden outreach to individuals, foundations, and corporations whose missions align. Use clear narratives, concrete outcomes, and engagement opportunities to invite sustained private investment that complements or replaces unstable public funding.
Read at Non Profit News | Nonprofit Quarterly
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