"Subaru's investment in rally racing serves a long-term strategic goal of building community and appealing to younger buyers, particularly those aged 18-34."
"Subaru has supported rally racing for around thirty years, aligning its image with a dynamic sport to attract a vibrant customer demographic."
Subaru, the dependable automobile brand, has intriguingly embraced rally racing over the past 30 years, leveraging this gritty motorsport to connect with the 18-34 age group. While often associated with practicality, Subaru's commitment to the American Rally Association highlights its dedication to engaging a younger consumer base. The company’s ongoing sponsorship of ARA national championships speaks to its long-term strategy to foster brand loyalty and community, ensuring relevance in a competitive automotive market that increasingly thrives on lifestyle engagement.
Read at Fast Company
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