Havas Isn't Just Funding This AI Research Platform - It's Also Using The Product | AdExchanger

"Planning ahead Vurvey will use the funding to expand its product and account teams and invest in model development and product innovation. Its main offering is what it calls a "people model," which is a large-scale model trained on millions of customer interviews that can generate AI agents and populations that reflect a diversity of human personalities and behaviors. The agents can deliver insights by simulating how actual people think, feel and respond to new ideas."

"It's not every day that the lead investor in a funding round is also a customer - but that's the relationship between Havas and AI-powered research platform Vurvey Labs. On Wednesday, Vurvey announced $8.5 million in Series A funding led by (as you've presumably guessed) Havas. The funding is just one element of a larger partnership between Vurvey and the agency holdco that also includes recommending Vurvey to clients as part of committed client spend, board representation and integration across Havas's health and creative divisions."

Havas led an $8.5 million Series A investment in Vurvey and formed a partnership aligning committed client spend, board representation and integration across health and creative divisions. Vurvey will use the funding to grow product and account teams and to invest in model development and product innovation. The core offering is a "people model," trained on millions of customer interviews to generate AI agents and populations that reflect diverse personalities and behaviors and simulate how people think, feel and respond to new ideas. Training uses self-recorded videos and first- and third-party data to target respondents and capture emotional cues, informing creative and healthcare messaging.

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