"GoFundMe has taken upon itself to create "nonprofit pages" for 1.4 million 501C-3 organizations using public IRS data along with information from trusted partners like the PayPal Giving Fund. According to the company, "this allows individuals across GoFundMe's 200 million-strong global community to easily discover and donate to nonprofit organizations, helping them support causes and charitable missions they care about, even if the organization hasn't actively created a GoFundMe campaign.""
"Krista Lamp is the senior director of Non-Profit Communications at GoFundMe. "What we were finding is that people were already organically coming to GoFundMe to support nonprofit orgs," Lamp said, adding that in 2024, GoFundMe supported 70,000 nonprofit organizations. Lamp explains some nonprofits will claim the page -- meaning the organization gains full visibility over donor data, donor stewardship branding, and how they choose to leverage their page."
GoFundMe automatically created nonprofit pages for 1.4 million 501(c)(3) organizations using public IRS data and partner information like the PayPal Giving Fund. The pages enable GoFundMe's global community to discover and donate to nonprofits even when organizations have not created campaigns. Organizations can claim pages to obtain full visibility of donor data, donor stewardship branding, and control over page use. Some local nonprofits, including a public library and an amateur radio club, found unclaimed pages tied to their organizations only when patrons attempted donations, creating confusion and concern about legitimacy and donor handling.
Read at ABC7 San Francisco
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